Qualitative Research

Most complete research methodologies incorporate a qualitative phase to determine certain key areas of concern of the designated audience. MRA offers several services for those seeking qualitative research.

These include:

Project Design Services

  • Screener Writing/Design
  • Discussion Guide Development
  • Identifying Desirable Markets
  • Report Writing and Presentation

Types of Projects

  • Focus groups, Individual Interviews, and Mock Juries at the MRA facility and other facilities around the US (MRA also offers recruiting services for almost all qualitative projects)
  • Ethnographic Studies
  • Mail Intercepts
  • Mock Juries
  • One-On-One interviews
  • Skyway Intercepts