Research Services

The following types of Research Services are offered by MRA:

Qualitative Research – In-depth research on a more personal level. Get deep insight into what people actually think about your product or how your product is really being put to use. Examples include Focus Groups, Individual Interviews, Ethnographies, and more.

Quantitative Research – Large population studies based on simplistic responses. Learn more about your population as a whole. Examples include Brand Awareness and Usage, Customer Satisfaction, Market Segmentation, and more.

Secondary Research – Features competitive updates and market intelligence services. Learn who is currently in your marketplace and exactly what they are doing. Understand a new market and determine if your new product idea has already been tried or already exists.

Express Test – MRA’s newest service, Express test, allows business to quickly gather actionable research at a very affordable price. Starting as low as $450 and with turn-arounds as quick as 24 hours, Express Test is the service to use when you have little time and money in your budget.

National Recruiting – The MRA office is home to a full-service dialing center. Whether recruiting for focus groups across the US or administering quantitative studies via out-bound telephone, the MRA dialing center can handle all of your recruiting needs.