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Most complete research methodologies incorporate a qualitative phase to determine certain key areas of concern of the designated audience. MRA offers several ala carte services for those seeking qualitative research.

These include:

Project Design Services

Screener Writing/Design

Discussion Guide Development

Identifying Desirable Markets

Report Writing and Presentation


Types of Projects

Focus Groups, IDI's and Mock Juries at its new Downtown Minneapolis Facility

Ethnographic Studies

Mall Intercepts

Mock Juries

One-On-One Interviews

Skyway Intercepts


Project Management Services

Field Management

Moderating Groups