This winter, MRA will be repeating its focus group in Las Vegas which coinsides in time with the International Builder’s Show. We’re currently looking for a topic for the focus group and we need your help!
Please contact John Cashmore or Matt Brown and let us know what topic would be important to you for us to ask builders and/or architects.
*Note: This focus group is not affiliated with the NAHB, IBS, or Hanley Wood
Last week I had the opportunity to visit with friends of mine in the greater Seattle area. As we chatted over the weekend, I began to think about their new project to raise awareness “of children who learn differently.” You see, both founders are moms with children who learn differently. Their organization is…”Life’s a Poodle.” More on this later!
On the plane on my way home I thought of Life’s a Poodle and other major influencers on both my life and the thirst to understand how to tame conflict points (problems) for products and services through the use of sensible market research consisting of market immersion. Read more…
It has been some time since my last column urging readers to get a report card of their customer’s satisfaction through a customer satisfaction survey. I have just concluded conducting a focus group in Las Vegas at the same time as the international Builders Show with custom and semi-custom home builders. The overall all subject was about their selection of “Green” products but as usually happens, tangents during groups occur and volais, the subject of customer satisfaction with manufacturers and dealers and distributors was often mentioned.
Put simply, builders are looking to manufacturers of their “Green” as well as other products for the information they need to reach and educate their customers. They have all but given up on dealers and distributors to be knowledgeable about what they are selling, and with more and more cut-backs at all levels because of the times, the task is even more cumbersome for them. Read more…
Click Here to view the article on LBM website
For more information about the focus group and for information on how to purchase a DVD copy and report of the focus group, please contact Matt Brown at (800)-795-3056 or matt.brown@mraonline.com.
To view the discussion guide used for the focus group, Click Here.