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Qualitative Corner

 

Monthly Poll

 

Category
Dining out / Drinks
Electronics
Entertainment
Gas / Car
Groceries
Personal
Have not reduced
Number of Responses (N=68)
19
12
13
6
5
9
4
Percentage of Responses
26%
18%
19%
9%
7%
13%
6%

 

Sample Documents

Sample Screener

Sample Discussion Guide

 

Focus Group Materials

Directions to MRA

Focus Group Checklist

 

Seating Charts

6 respondents

8 respondents

10 respondents

Living Room Style (10 respondents)

12 respondents


Market Research Presentations

"Market Research In A Bad Economy" PowerPoint

Express Test PowerPoint

Qualitative Research 101 PowerPoint