Professional Market Research for the Building Industry

Market Resource Associates will help you:

Identify and refine new building product opportunities
Understand your building products customer's satisfaction with you and your competitors
Long range structured strategic market research plans
Gain fast, accurate insights into the building materials marketplace and how your product(s) satisfy or don't satisfy the changing marketplace

MRA Clients
We Have Worked With

Market Resource Associates building professional photo

Why Choose MRA for your Market Research Needs?

MRA is a full service market research firm specializing in:

Building Materials Market Research
Lawn and Garden Market Research
Kitchen and Bath Market Research
Green Building Products Market Research
Forest Products Market Research

MRA was founded in 1990 and has worked with companies such as Fortune Brands (Simonton and Fypon), Marvin Windows & Doors, Masco Corporation (Merillat), Weyerhaeuser and hundreds of other companies and has extensive experience in market research in the areas of manufacturing, distribution, and retailing for building materials industry.

MRA accomplishes this through 5 Teams... Consulting and Solutions Team, IDECS™ Team, Qualitative Services Team, Quantitative Services Team and Secondary Research Team.

Client Case Study

Client: A U.S. Manufacturer of Glass Used in Windows and Doors

Challenge: To understand whether or not builders, contractors, distributors, retailers and consumers were willing to pay a premium charge for a specialized glass product and to determine if there were any built in barriers for market acceptance.

Results: The appeal, believability and potential market acceptance were discovered and measured. A successful communication plan was derived by this market intelligence and this specialized glass product is now prominently sold by major window and door manufacturing companies in the US and Canada.