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MRA Industry Focus Groups

 

Qualitative Focus Group Studies - October 1, 2008 through March 31, 2009

Full Sponsorship is always $1,000 for focus groups, except in Las Vegas at the time of IBS which is $1,500 - Sponsors get to ask 2 questions of their choosing, receive a DVD of the group, can observe the group either in person at the venue or through ActiveGroup, and receive a PowerPoint report. All Full Sponsorships have limited seating!

Associate Sponsorship is always $450 pre and $550 post group. Associate sponsorship includes a DVD of the group and a PowerPoint report delivered approximately 4 weeks after the group is conducted.

January 22, 2009 - Custom Home Builders - Las Vegas, NV (During IBS)

- How is the Green trend effecting their product selections and new product introductions, if at all
- Which LBM manufacturers do they perceive as making the Greenest products today
- Call or e-mail for more information. Sponsorship closes 12/15/08.

February 5, 2009 - LBM Dealers - Boston, MA - (During NRLA Expo)

- How is Green effecting their purchase decisions and the requests of both their professional and consumer customers
- What are they looking for from their distributors and manufacturers in product support and merchandising to navigate the new buying trends
- Call or e-mail for more information. Sponsorship closes 01/05/09.

March 3, 2009 - Framing Contractors - Minneapolis, MN

- The duties and roles of framing contractors have changed substantially in the past 3 years.
- Are they involved in the purchase decisions Is "turn-key" coming to the Midwest
- How is Green impacting their business
- Call or e-mail for more information. Sponsorship closes 02/01/09.

For further information on these or any building materials or agricultural related projects please call Matt Brown at 800-795-3056 (US & Canada) or e-mail Matt at matt.brown@mraonline.com .

NOTE:

Market Resource Associates, Inc has no affiliation with NAHB, IBS, NRLA, and NRLA Expo and is solely responsible for these programs. If you would like to be put on our e-mail update list for future promotions, please e-mail Matt Brown at matt.brown@mraonline.com

Market Resource Associates, Inc. is a full-service, market research consultancy specializing building materials, lawn and garden, kitchen and bath and the agriculture industries. Located in Minneapolis, MN since 1990, MRA assists clients with secondary, qualitative and quantitative research to produce new and better products, invigorate existing products and measure client's customers' satisfaction with their products and services when compared to their competition.