Live From Orlando!

To inquire about receiving a DVD and written report for only $550, please contact Matt Brown toll-free at
1-800-795-3056 or matt.brown@mraonline.com

Detailed information about the focus group participants
is shown below

Focus Group - Thursday, February 14th 2008
7:30AM to 9:30AM

A focus group of 10 custom home builders who attended the International Builder's Show (IBS) was conducted by Market Resource Associates (MRA) of Minneapolis, MN.

John Cashmore of MRA was moderator for the session.

The focus group took place on Thursday February 14th, 2008 from 7:30AM to 9:30AM
in Orlando, Florida.

Topics Covered:

Do brands matter?

What is more important, the brand or the supplier?

Do their purchasing habits change in a down market? How?

Do their building habits change? How?

Do they look to downgrade product quality?

Does price of materials increase in importance in down markets?

What strategies sustain custom builders in down markets?

For more information, please contact Matthew Brown at matt.brown@mraonline.com or
1-800-795-3056.

**This event is not connected or supported by the NAHB or IBS.