Professional Deck Builder

Focus Group
Tuesday, July 15th 2008

Decks have evolved over the past few years to become even more of an extension to the “outdoor living space.” With this evolution, trades have evolved and now Deck Builders are a class of trade unto themselves.

No longer is the treated 10 by 10 deck enough. Decks are designed in all shapes and sizes as before, but innovative new products continue to shape consumer tastes and demands for use with their decks. Appliances, fire pits, decking and railing materials, plumbing, cabinetry, roofs, skylights and more products are being used in all areas of the US.

In Minneapolis, decks are a major feature with upper end homes, since outdoor entertaining, relaxing and recreating can only happen for 5 or 6 months a year on outdoor decks.

Topics include:

• Who is designing the deck – the contractor, architect, homeowner - who?
• Who decides what deck tops and railing systems are used?
• How do deck builders learn about and evaluate new products?
• What new products in the last 3 years have significantly benefited deck builders by upgrading their job quality and decreasing their construction time?
• What are the important attributes of the suppliers and brands they use most?
• Your questions here……………………

Here’s the deal…

MRA conducted a focus group at its Minneapolis, MN focus group facility on Tuesday, July 15, 2008 with…

• Deck Builders
• Owners / Manager of the company
• Large and small size companies
• Been in business at least 5 years
• Blend of wood and composite users
• Group Moderator – John Cashmore

Focus Group Report Price (including DVD of the group) – $550

To purchase the focus group report and/or DVD, send an email stating your wishes to Matt Brown ( Matt.Brown@mraonline.com ) or contact him at 800-795-3056.