Window & Door Replacement Contractor Focus Groups Announced

MRA is announcing a schedule of focus groups to be held around the country to better understand how Professional Window & Door Replacement Contractors:

  • Think about replacement fenestration products related to their end user customers and markets
  • Conduct their own marketing of their goods and services
  • Use current vendor supplied merchandising and sell-through programs
  • Determine which new products will help them sell (with examples)
  • Create value for their customers

Consumers may be tested in the same markets on the same dates. Please review the schedule below: (each group will seat 8 participants who use wood, vinyl, composite, fiberglass, steel and other fenestration materials)

  1. Session RC0210…….Minneapolis – 03/02/10
  2. Session RC0310…….Atlanta – 03/10/10
  3. Session RC0410…….Portland – 03/16/10
  4. Session RC0510……Boston – 03/23/2010
  5. Session RC0610……San Diego – 03/25/10
  6. Session RC0710……Las Vegas (same week as GlassBuild**) – 09/13/10

**MRA has no connection with and is not endorsed by GlassBuild, the National Glass Association or any other group or entity participating in GlassBuild.