Archive for January, 2010

Window & Door Replacement Contractor Focus Groups Announced

MRA is announcing a schedule of focus groups to be held around the country to better understand how Professional Window & Door Replacement Contractors:

• Think about replacement fenestration products related to their end user customers and markets
• Conduct their own marketing of their goods and services
• Use current vendor supplied merchandising and sell-through programs
• Determine which new products will help them sell (with examples)
• Create value for their customers

Consumers may be tested in the same markets on the same dates. Please review the schedule below: (each group will seat 8 participants who use wood, vinyl, composite, fiberglass, steel and other fenestration materials)

1. Session RC0210…….Minneapolis – 03/02/10
2. Session RC0310…….Atlanta – 03/10/10
3. Session RC0410…….Portland – 03/16/10
4. Session RC0510……Boston – 03/23/2010
5. Session RC0610……San Diego – 03/25/10
6. Session RC0710……Las Vegas (same week as GlassBuild**) – 09/13/10

**MRA has no connection with and is not endorsed by GlassBuild, the National Glass Association or any other group or entity participating in GlassBuild.

2010 Pro-Deck Builder Study Announced

                                                                                                                                                                                  Professional Deck Builder Focus Groups will be conducted       around the United States in 2010. Participating Professional  Deck Builders will have more than 50% of their annual sales derived from building and designing decks.

As a manufacturer, Distributor or LBM Dealer selling Decking and related products, don’t miss this cost-effective opportunity to understand how Deck Builders think about their purchases and add value for their customers.

Please contact John Cashmore directly (800-795-3056) if you have any questions relative to these omnibus studies or wish to conduct your own market research into your markets, customers or competition.

2010 Deck Schedule:                                                                                                                                                                                Minneapolis…………February 25                                                                                                  Atlanta……………….March 9                                                                                             Denver………………March 11                                                         Portland……………..March 15                                                                                                                                              Baltimore……………September 16