Residential Indoor Air Quality Focus Group
Fact: Indoor air quality is making its way to becoming one of the most important aspects of best practice environmentally designed (Green) residential builds. As of January 1, 2010, will it become even more important?
On Tuesday, October 13, 2009, John Cashmore of Market Resource Associates, Minneapolis, MN conducted an in-depth focus group with residential architects to understand the following: Read more…
9 Suggestions for Annual Market Research Planning for Success!!!
It is now planning time for many fenestration companies, but for those on a fiscal accounting cycle rather than an annual calendar cycle, what I am about to speak to might just have to wait a bit.
Most successful firms do annual planning for the entire company, most successful firms do marketing planning or research and development fiscal planning for new products…but few companies actually complete market research planning other than to have a lump of money that will be used for the annual customer satisfaction study (if one is done) or any other needs, put into a line item in the budget.
Also, in times like this, the market research budget is often one of the first to be cut. New products are invented and introduced with little more than an inner-office belly-button gazing approval session. “If the president likes it…it will sell.” Read more…
MRA Fielding Topic Ideas for 2010 Focus Group
This winter, MRA will be repeating its focus group in Las Vegas which coinsides in time with the International Builder’s Show. We’re currently looking for a topic for the focus group and we need your help!
Please contact John Cashmore or Matt Brown and let us know what topic would be important to you for us to ask builders and/or architects.
*Note: This focus group is not affiliated with the NAHB, IBS, or Hanley Wood
Pacemakers, PKU, Poodles The Common Thread in Market Immersion For New Product / Service Development
Last week I had the opportunity to visit with friends of mine in the greater Seattle area. As we chatted over the weekend, I began to think about their new project to raise awareness “of children who learn differently.” You see, both founders are moms with children who learn differently. Their organization is…”Life’s a Poodle.” More on this later!
On the plane on my way home I thought of Life’s a Poodle and other major influencers on both my life and the thirst to understand how to tame conflict points (problems) for products and services through the use of sensible market research consisting of market immersion. Read more…