Using the Report Card
It has been some time since my last column urging readers to get a report card of their customer’s satisfaction through a customer satisfaction survey. I have just concluded conducting a focus group in Las Vegas at the same time as the international Builders Show with custom and semi-custom home builders. The overall all subject was about their selection of “Green” products but as usually happens, tangents during groups occur and volais, the subject of customer satisfaction with manufacturers and dealers and distributors was often mentioned.
Put simply, builders are looking to manufacturers of their “Green” as well as other products for the information they need to reach and educate their customers. They have all but given up on dealers and distributors to be knowledgeable about what they are selling, and with more and more cut-backs at all levels because of the times, the task is even more cumbersome for them. Read more…
MRA Green Builder Focus Group is the cover story of the May 2009 edition of LBM Journal
Click Here to view the article on LBM website
For more information about the focus group and for information on how to purchase a DVD copy and report of the focus group, please contact Matt Brown at (800)-795-3056 or matt.brown@mraonline.com.
To view the discussion guide used for the focus group, Click Here.