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MRA News
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For Immediate Release: January 26, 2005 Qualitative Resource Network Launched Minneapolis, MN - It was announced today that Qualitative Resource Network (QRN) has been launched by Market Resource Associates, Inc. (MRA®). According to John Cashmore, MRA President, "There is an increasing demand for high quality field management of qualitative research projects from independent moderators, advertising and public relations agencies, and companies with in-house market research departments." "Our experience of assisting national clients with this task over the past several years has led us to the formation of this division of MRA." QRN is not a part of a chain or co-op, therefore its purpose is to help place projects in the best location(s) and see the fielding through conclusion. From Aaron, GA to Zumbrota, MN, including major metropolitan areas, QRN will handle the smallest assignment to the largest in any desired US or Canadian locale. And since the menu of services provided is a la carte, QRN clients can easily decide the range or involvement of QRN in their projects. Study methods for which QRN provides field services include focus groups, mock juries, ethnographies, and in-home, office, or telephone individual interviews. What if a moderator, ethnographer, or interviewer is needed for the project? "No problem," says Cashmore. "QRN will supply the client with a list of qualitative researchers who have agreed to work with QRN clients. In fact, some may already reside in the location where the study is to be conducted, saving on travel expenses. Then, knowing the researchers' qualifications, the client can select the researcher with whom he or she is most comfortable." Market Resource Associates, Inc. is a full-service market research consultancy with 15 years of experience in qualitative, quantitative, and secondary methods. Its web site may be found at www.mraonline.com. Click here for more information about the Qualitative Resource Network (QRN).
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