Account Service Manager & Moderator

John Cashmore, founder of MRA in 1990, provides leadership and direction at MRA with his knowledge and expertise in research, marketing and strategic planning.

John has extensive moderating expertise with consumers, business professionals, commercial and residential architects, builders, remodelers, interior commercial and residential designers, landscapers, and manufacturers. He is both AC Nielson Burke Institute and field trained in qualitative and quantitative research techniques.

His moderating activities include new product development, concept testing, positioning, packaging, and advertising, among others.

John's experience includes marketing executive positions in both manufacturing, Weyerhaeuser Company (Tacoma, WA) and Mid Continent Cabinetry (St. Paul, MN), and retailing, Erb Lumber (Detroit, MI). He has also been involved in retail operations with Grossman's (Braintree, MA). He is an acknowledged industry expert, having appeared as a consultant, commentator, and judge at numerous industry and media functions. John earned his degree in wood products engineering, materials marketing from Syracuse University (Syracuse, NY).

Clients for whom John continues to work as a moderator include:

• 3M – Maplewood, MN
• Broan Manufacturing, LLC. - Hartford, WI
• Columbia Forest Products – Portland, OR
• Hoffman York – Milwaukee, WI
• Hurd Windows – Medford, WI
• Fiskars – Minneapolis, MN
• Graco Manufacturing – Minneapolis, MN
• Hobart Equipment Company – Milwaukee, WI
• Merillat Cabinetry Division of Masco – Ada, MI
• Simonton Windows – Parkersburg, WV
• Weyerhaeuser Company - Federal Way, WA