Index

MRAname

As a full service research firm founded in 1990, MRA has worked with companies such as Fortune Brands, Marvin Windows & Doors, Masco Corporation, Wells Fargo, Weyerhaeuser and has extensive experience in the areas of manufacturing, distribution, and retailing.

MRA’s has experience working with a number of industries. Those industries include the Advertising Industry, Building Materials Industry, Lawn & Garden Industry, Retail Restaurant / Bar Industry, and a few others, ask us!

Advertising Industry:

MRA’s 12 years experience with advertising industry professionals allows the team to quickly understand your needs and your desired outcomes. Some examples of MRA’s experience include:

  • Creative testing and positioning through Focus Groups and One-on-One Interviews hosted at MRA’s offices and moderated by MRA or the Advertising Agency.
  • Managing field projects not including MRA’s own facility anywhere in the US and Canada
  • Brand awareness studies
  • Collecting quantitative data and delivering raw data, tables, or interpreting and reporting the data.
    • Outbound Telephone Data Collection
    • IDECS- MRA’s automated in-bound telephone system

Building Materials Industry:

MRA has over 30 years of industry experience with the Building Materials Industry. This allows MRA to understand your business and how to communicate in the language of your industry. Some examples of MRA’s experience include:

  • Plywood & OSB Industry Study
  • 1 & 2 step distribution -Customer Satisfaction studies
  • Focus Groups with Do-it-yourself Consumers, Builders, Remodelers, Architects, and many other types of contractors moderated by MRA.
  • Answering these questions:
    • Is there a market for my product and where?
    • Are our customers interested in our product?
    • How strong is our company and / or product brand?
    • Where should our product or company be positioned in the market?
    • Collecting quantitative data and delivering raw data, tables, or interpreting and reporting the data.
    • Outbound Telephone Data Collection
    • IDECS- MRA’s automated in-bound telephone system

Lawn & Garden Industry:

MRA has 12 years of combined experience with the Lawn & Garden Industry and Landscape Architects . MRA understands the business and the timing of industry events like only someone within the industry can understand. Some examples of MRA’s experience include:

  • 1 & 2 step distribution – Customer Satisfaction studies
  • Focus Groups with Retailers, Do-it-yourself Consumers, Landscape Architects, Engineers, Nurserymen, and Lawn Maintenance Personnel, Architects, and many other types of contractors moderated by MRA
  • Answering these questions:
    • Is there a market for my product and where?
    • How strong is our company and / or product brand?
    • Are our customers interested in our product?
    • Where should our product or company be positioned in the market?
    • Collecting quantitative data and delivering raw data, tables, or interpreting and reporting the data.
    • Outbound Telephone Data Collection
    • IDECS- MRA’s automated in-bound telephone system

Retail Restaurant / Bar Industry:

MRA’s experience with the Retail Restaurant / Bar Industry allows MRA the experience to understand your needs. MRA’s team can understand your business from the corporate level to the restaurant / bar level. Some examples of MRA’s experience include:

  • Customer and Employee Satisfaction studies using IDECS in multiple languages and Outbound Telephone
  • Comparing store, regional, and corporate level findings to address gaps in the organization from a customer or employee perspective
  • New Product Development Research
  • Market Quantification Studies-What is / are the next market(s) to enter?
  • Answering these questions:
    • Is there a market for my restaurant / bar concept and where?
    • How strong is our company and / or brands?
    • Are our customers interested in our retaurant / bar concept?
    • Where should our company or store concept be positioned in the market?
    • Collecting quantitative data and delivering raw data, tables, or interpreting and reporting the data.
    • Outbound Telephone Data Collection
    • IDECS- MRA’s automated in-bound telephone system

Other Industries:

MRA’s experience understanding Business and Consumer needs is a great asset in addressing the needs of MRA’s client partners. We have strong experience in Manufacturing, Distribution, and Retailing.

Contact Us to see if MRA can help your company!